Egg
White Powder - Way Ahead of Whey
The healthcare industry is witnessing a
considerably rapid shift to a ‘preventative’ approach over treatment, which has
been offering a new dimension to the perception of clinicians and patients,
about the overall industry. While nutraceuticals constitute one of the key
beneficiaries of this trend, it is highly likely that the opportunities will
remain abound in the nutraceuticals category, for pharma and food companies, to
enter the preventative healthcare landscape. By complementing each other’s
strengths, dietary
supplements and pharmaceuticals have blurred the
application barriers of complete protein powders, such as egg white powder.
This presents an exciting new opportunity to market players so as to diversify
their offerings, for food processing and pharmaceutical companies.
The growth of health & wellness trend is
further reinforcing the prospects of egg white powder, primarily for the fact
that this complete protein is diet-friendly, lactose-free, and aids in
repairing of muscles. The lactose-free attribute
of egg white powder has been lately garnering interests as a potential
replacement for dairy based whey counterparts. Rise in the demand for protein
powder has its roots digging deeper in the proliferating trend of health &
wellness, with leading market players capitalizing on the growing craze for
naturally high-protein foods.
Leading companies in the market are vying on the back of the clean label
profile of egg white powder to expand in terms of revenues.
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Food
Processing Sector Opening Doors of Opportunities
Powdered
eggs have been around since the initial phase of the 20th century, and have
evolved in terms of applications over the years. Looking at the increasing
number food allergy and intolerance cases, products such as egg white powder
are being perceived as profitable investments to enter the food ingredients
category. In addition to protein-rich attributes, egg white powder is capable
of fulfilling the typically recommended dose of amino acids, calcium, and
cholesterol-free protein. The meat-free nature of egg white powder further
substantiates sales, particularly within the vegetarian consumer population.
With an evident shift of consumers to vegetarianism, it is highly likely that
egg white powder market will continue to witness strong gains in years to come.
Moreover, the future growth outlook of egg white powder market looks promising
owing to its mild flavor that enables its usage as a complementary ingredient
in processed food products, without compromising on the taste of other added
ingredients.
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Innovation - A Path Forward for Stakeholders
Innovation
and product diversification remain in the stakeholders’ arsenal to seize a
significant pie of the market revenues. Several innovations have made their
mark in arming the gains of partakers in the egg white powder market, wherein
manufacturers have placed their focus on new and innovative flavors of egg
white powders. Egg white powder manufacturers have shifted their goalposts to
customer-centric product offerings, as consumers are seemingly re-shifting
preferences to traditional and novel flavors and tastes. This is opening a
window of opportunities for manufacturers looking to experiment with
permutations and combinations, to launch unusual offerings. Innovation-driven
strategies are enabling the companies to develop a roadmap to manufacture
products that address consumer prerequisites and constantly launch new in-trend
products. With innovation imparting new dimensions to the capabilities of egg
white powder manufacturers, the lucrativeness of the market will steadily grow
in years to come.
How Growth will Unfold
Given
the steady demand for unique clean label ingredients, egg white powder market
is highly likely to witness a new stream of opportunities in terms of
applications taking shape in the forthcoming years. End user demand for
high-quality and safe ingredients will continue to expand, and manufacturers,
in response to the same, will leverage consumer-centric approaches to render
rewarding product developments. Sensing the lucrativeness of cosmetics and
personal care industry, from egg white powder application point of view,
companies are leveraging online retailing to enable easy availability of
cosmetic egg white products, such as lotions, creams, and soaps. High focus of
leading players on increasing market penetration of egg white powder products
via online-based retailing is expected to fuel the adoption of egg white powder
in cosmetic sector. For this matter, several companies have even launched new
online stores that are dedicated to sales of egg white powder products.
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616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
F: +1-845-579-5705
T (UK): +44 (0) 20-7692-8790
Sales: sales@futuremarketinsights.com
Press Office: Press@futuremarketinsights.com
Blog: Market Research Blog
Website: https//:www.futuremarketinsights.com
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